Digital Marketing

Digital Marketing Diploma program has designed to provide step-by-step education to marketing industry professionals and digital marketing students willing to make career with Digital Marketing Agencies, best program to learn the concepts of modern digital marketing with hands-on tools and technique

Digital Marketing Advanced Course

Module-1 Introduction to Digital Marketing

Digital marketing fundamentals The role of digital marketing and its impact on the traditional marketing mix Strategic marketing in a digital landscape Digital objectives Internal and external factors influencing strategic decision making

Module-2 The Consumer Journey

Changing consumer behaviors The digital marketing funnel Determining digital targeting strategies

Module-3 Social Media Marketing

Social media’s role in the consumer journey Social media insights to improve your digital marketing Social media monitoring for better business decisions Social media business objectives

Module-4 Search Engine Optimization

The Search Marketing Landscape Ranking Factors Common SEO objectives Building Organic Search success

Module-5 Content Marketing

Content marketing planning and strategy Types of digital content Conducting topic research Creating engaging content for digital platforms

Module-6 Paid Search and the Google Display Network

PPC purpose and rationale Keywords and Match Types Account structure and setup Improving performance and Quality Score The Google Display Network Creating ads

Module-7 YouTube Video Marketing

The scale and reach of YouTube The key YouTube marketing formats and targeting options

Module-8 Google Analytics

Measurement Objectives Key Dimensions and Metrics Google Analytics – account setup and structure Google Analytics reporting and measuring success Introduction to Attribution

Module-9 Email Marketing

Effective Email Writing Email Insights for Better Conversion Email Marketing Strategy

Module-10 Digital Marketing Strategies

Choosing digital Key Performance Indicators Creating a digital marketing strategy Planning your digital marketing activity Data driven marketing strategies

Duration: 4 Months


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